Even as a child, we had a favourite colour or a favourite stuffed animal whose design, be it shape, colour or material, appealed to us. Our lives are characterised by design decisions that trigger emotions in us and about which we inevitably have an opinion. So what influence does design have in our professional lives?
Design in employer branding
One look at a job advert is enough to give you a first impression of the company. How is the advert designed and structured? What language appeals to you? What does the company logo look like? When exploring the website and social media channels, the impression of the company is further characterised by the design. Corporate culture, professionalism, friendliness and expertise should impress you at first glance and win you over. The influence of design on the application process must therefore be taken into account in comprehensive employer branding.
Design in the workplace
Away from cubicles and towards open-plan spaces - that has been the trend in recent years. However, cubicles, the locker's bigger brother, have shown how differently employees organise their workspaces. Some hang up small works of art, others pictures of their children. Some corners are decorated with plants, while others look sterile. The cubicles are as different as the employees' workplace requirements. The challenge is to use well thought-out design to create an atmosphere that has a positive impact on everyone's productivity and well-being.
UX design
In the noughties, computer programmes were anything but intuitive. User interfaces were monochrome, in typewriter font and with pixelated icons. Intuitive graphic user interface? Not a thing. But: the programmes could solve tasks that previously had to be dealt with using folders, lists and many hours of work. That was revolutionary. Back then, software development followed the principle of "form follows function", but was rarely user-friendly.
Today, we know that beautifully and harmoniously designed products are more user-friendly and are used more frequently. Before an application is launched on the market, it is intensively tested for usability and target group appeal. The complexity of the processes in the background must run perfectly, while the user interface must be simple and intuitive for you to use. That is good UX design.
The tools we use have a significant impact on our satisfaction at work. When you evaluate software solutions, it's not just the range of functions that needs to be convincing, but also the user interface design and user experience.
Design - a strategic success factor
Design in the world of work is successful when it reflects the corporate culture: About Us, you infer the content from the form. The design of the workspace or the provision of software with user-friendly user interfaces make a significant contribution to making you feel comfortable at work - or not. Employees have different needs. Design therefore becomes a strategic success factor when it comes to attracting the right talent or positively supporting people in their work. And what is particularly important: good design makes people happy!